Founder’s Story

Raised in the dynamic heart of London – the world’s illustrious fashion hub – Simi’s
discerning eye for fashion, art, and a penchant for exquisite beauty seamlessly wove a
distinctive narrative all around her. Beginning with a Bachelor's degree in fashion marketing and a
career in the fast-paced beauty world – it culminated in her extraordinary journey with
Simi Beauty.

Guided by a spiritual journey in her 30s, she discovered a deeper meaning in life.
Introduced to the transformative teachings of Ayurveda, the Science of Life, Simi
embarked on a path of wellness and self-love that transcended even the loss of her eyesight for three
years.

Grounded by her values of faith and surrender, Simi delved into yoga and meditation while working on
the inner self. Beauty and self-care took on a new significance as Simi embraced the teachings of
spiritual masters, and became immersed in the art of wellness. Her healing journey began after several
transformative experiences, where the innate healing power of the body became evident.

Through this, she discovered the profound significance of contributing to society. Infusing
her work and life with love and compassion, she dedicated her time to nurturing creative
projects that resonated deeply with her soul. Exploring the synergy between wellness,
beauty, and nature, she realized how these elements intricately wove into a singular
narrative, embodying a profound story of holistic wellbeing.

In her pursuit of overall wellness encompassing the body and soul, Simi committed to
making empowering choices. She explored the natural healing properties of oils, revealing
nature's intrinsic life force, known as ‘prana' flowing through the earth’s vortexes. This
‘prana’ connects us to nature in a conscious, unified energy that nurtures and enhances
our wellbeing. Simi decided to channel this connection into crafting exquisite luxury
formulations with her own hands.

This bespoke approach was born out of a personal need for natural and healthy skincare,
infused with a taste for luxury. Simi Beauty is more than just skincare but an entire
lifestyle, empowering individuals through conscious living in every facet of beautification
and self-love.

Having immersed herself in the beauty industry, Simi harnessed her creativity and passion
for luxury and art to craft serums where beauty, energy, and healing seamlessly
intertwined as part of a singular narrative. Each precious raw ingredient, with its unique
essence, contributed to the unfolding story she wove.

“Each flower has her story.” – Simi Khanna

Simi's journey is a testament to the resilience of the human spirit, where every formulation
is a reflection of the boundless beauty found within and around us.

With the creation of Simi Beauty, she wants women to embrace the high frequency of
conscious living. To feel the difference when choosing products that resonate with the life
force within plants, bringing a powerful and uplifting experience and culminating in
healthy, glowing skin. Discover the pursuit of true beauty, where integrity, authenticity,
and conscious living converge.